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2011 FINALISTS


Entry Deadline - 7/27
Judging - 8/3 to 8/5
Finalists Announced - 8/15
Awards Show - 9/24

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Special Presenters for SoCalAwards 2011 Announced:
Larry Webb – Best Builder Team
Brian Doyle – Best Sales Professional
Adrian Foley – Best Customer Service Professional
Randy Johnson – Best Community Superintendent
Chris Haines – Sales Team of the Year
Bob Yoder – Marketing Director of the Year

1. Rookie Sales Professional of the Year - Cancelled
2. Sales Professional of the Year

Chad Ross
Scott Anastasi Realty
For: The Met at Warner Center – Woodland Hills, CA

Mary Webster
Scott Anastasi Realty
For: Rolling Hills Villas – Rolling Hills Estates, CA

Peggy Brock
Toll Brothers
For: The Heights at Haven View Estates – Rancho Cucamonga, CA
For: Greens at Arrowood – Oceanside, CA

John Bray
Del Webb | Pulte Group
For: Sun City Shadow Hills – Indio, CA

Deborah Daniels
Strategic Sales & Marketing Group, Inc.
For: The Burbank Collection

Caitlyn Lai-Valenti
Brookfield Homes
For: Coronado – Long Beach, CA

3. Sales Team of the Year

Cecilia Osmolski & Patrice Quishenberry
Scott Anastasi Realty
For: Harbor Pointe – Harbor City, CA

Andrea Martinez-Trott, Carin Riddle & Donna Ruane
Brookfield Homes
For: Montecito at Woodbury – Irvine, CA

Robert Taylor, Jennifer Huynh & Jason Corbin
The New Home Company
For: Carmel at Woodbury – Irvine, CA

Tedi Burrin & Peter De La Torre
Del Webb | Pulte Group
For: Solera Kern Canyon – Bakersfield, CA

Eric Barker, Gary Loebig, Daniel Stirn, Sally Spurgeon, Belinda Dean & John Bray
Del Webb | Pulte Group
For: Sun City Shadow Hills – Indio, CA

David Roach & Kimberly Foscaldo
Strategic Sales & Marketing Group, Inc.
For: The Bungalows at Pacific Shores – Huntington Beach, CA

4. Sales Manager of the Year

Paul W. Parkinson
D.R. Horton, America’s Builder

Chris Gray
Strategic Sales & Marketing Group, Inc.

5. Marketing Director of the Year

To Be Announced at SoCal Awards

6. Builder Designer of the Year

Alice Medina
Brookfield Homes

Joy Gorey
The New Home Company

Colleen Burnette
Pulte Group

7. Builder Community Superintendent of the Year

Mike Carrillo
Pardee Homes

Moses Aaron
Brookfield Homes

Patrick Dibble
The New Home Company

8. Builder Customer Service Professional of the Year

Bernard (Gus) Guscott
The New Home Company

9. Escrow Coordinator of the Year - Cancelled
10. Builder Team of the Year

To Be Announced at SoCal Awards

11. Industry Professional of the Year - Cancelled
12. Best Community Branding

Rosedale
Developer: Rosedale Land Partners
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.

The Village of Laguna Altura
Developer: Irvine Company Community Development
Marketing Director: Katie McLeish
Ad Agency: Hayes Martin Associates, Inc.

Colony Park
Builder/Developer: Brookfield Homes
Marketing Director: Mercedes Meserve
Ad Agency: P11 Creative

Blackstone
Builder/Developers: Shea Homes & Standard Pacific Homes
Marketing Directors: Janet Benavidez & Suzie Ek
Ad Agency: Kovach Marketing

Pacific Shores
Builder/Developer: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Ad Agency: Kovach Marketing

13. Best Neighborhood Branding

Gallery 421
Builder: Lyon Communities
Marketing Director: Suzanne Maddalon
Ad Agency: ETA Advertising

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.

The Row
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.

5550 Wilshire
Builder: Windsor Communities
Marketing Director: Susan Kaminskas
Ad Agency: P11 Creative, Inc.

Gallery Lofts
Builder: ST Residential | Intracorp
Marketing Director: Joanne Rowland
Ad Agency: Kovach Marketing

14. Best Internet Marketing Campaign

Rosedale
Developer: Rosedale Land Partners
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.

The Row
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.

Gallery 421
Builder: Lyon Communities
Marketing Director: Suzanne Maddalon
Ad Agency: ETA Advertising

Crescent Heights
Builder: Etco Homes
Marketing Director: Steve Cauffman
Ad Agency: Gunn|Jerkens Marketing Communications

Studio Chameleon Retail Store
By: Chameleon Design
Marketing Director: Eve Lowey

The Burbank Collection – Loft Event
Builder: The Burbank Collection, Ltd.
Marketing Director: Greg Beck
Ad Agency: BMG Advertising

15. Best Social Media Campaign

Valencia
Developer: Newhall Land
Marketing Director: Marlee Lauffer
Ad Agency: Gunn|Jerkens Marketing Communications

Del Webb – Cooks for the Cure
Builder: Pulte Group
Marketing Director: Kristin Pasternak
Ad Agency: BDM

San Elijo Hills
Developer: San Elijo Hills Development Company
Ad Agency: Metz Public Relations, Roxburgh & Cluster Truck Events

High Lights
Builder: Trumark Homes
Marketing Director: Mike Maples
Ad Agency: Roxburgh

Latitudes 33
Builder: SunBrook Partners
Marketing Director: Amber Turner
Ad Agency: Red Rocket LA

16. Best Overall Advertising Campaign

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.

Willow Walk
Builder: Olson Homes
Marketing Director: Michelle Johnson
Ad Agency: One Eighteen Advertising

The Row
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.

Studio Chateau
Marketing Director: Carolyn Little
Ad Agency: BMG Advertising

Esprit
Builder: Sondermann Ring Partners
Marketing Director: Mike Sondermann
Ad Agency: Weston Mason Marketing

Playa Vista
Developer: Playa Capital Company
Marketing Director: Alison Banks
Ad Agency: Playa Vista Marketing Department

17. Best Website

www.lyongallery421.com
Builder: Lyon Communities
Marketing Director: Suzanne Maddalon
Ad Agency: ETA Adveritsing

www.livecolonypark.com
Builder/Developer: Brookfield Homes
Marketing Director: Mercedes Meserve
Ad Agency: P11 Creative

www.citrineinteriors.com
By: Citrine Interior Design
Marketing Director: Veronica Venedicto

www.espritmdr.com
Builder: Sondermann Ring Partners
Marketing Director: Mike Sondermann
Ad Agency: Weston Mason Marketing

www.westonmason.com
By: Weston Mason Marketing

18. Best Signage

The Village of Laguna Altura
Developer: Irvine Company Community Development
Marketing Director: Katie McLeish
Ad Agency: Hayes Martin Associates, Inc.
Signage; Outdoor Dimensions

Hampton Lane
Builder: Pardee Homes
Marketing Director: Matt Sauls
Ad Agency: Greenhaus
Signage: Outdoor Dimensions

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.
Signage: Outdoor Dimensions

Rosedale
Developer: Rosedale Land Partners
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.
Signage: Fusion Sign Company

19. Best Sales Experience

Sandalwood
Builder: ColRich
Marketing Director: Kelly Hiltscher
Sales Office: Design Line Interiors

Colony Park
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Sales Office: Chameleon Design & P11 Creative, Inc.

Signal Hill
Builder: City Ventures
Marketing Director: Felicia Liem
Sales Office: Canvas Interior Design | Focus 360

740 Olive Street
Builder: The Related Companies of California
Marketing Director: Gail Fee
Sales Office: Chameleon Design

Beach Collection at Latitude 33
Builder: Standard Pacific Homes
Marketing Director: Suzie Ek
Sales Office: Outdoor Dimensions

20. Best Design Center

Plum Canyon Ranch
Builder: Shapell Homes
Marketing Director: Elaine Mason
Design: Gunn|Jerkens Marketing Communications

Brookfield Homes Design Studio
Marketing Director: Linda Ryberg
Design: Mannigan Design

The New Home Company Design Center
Marketing Director: Joan Marcus-Colvin

21. Best Landscape Design

Hampton Lane
Builder: Pardee Homes
Marketing Director: Matt Sauls
Landscape Design: SJA, Inc.

The Garden House at Colony Park
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Landscape Design: The Collaborative West

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Landscape Design: Borthwick Guy Bettenhausend, Inc. (BGB)

Pacific Shores
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Landscape Design: FORMA Design, Inc.

22. Best Outdoor Living Space

The Villas at Pacific Shores
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Landscape Design: FORMA Design, Inc.

Sandalwood
Builder: ColRich
Marketing Director: Kelly Hiltscher
Landscape: Burton Landscape Architectural Studios

Hampton Lane
Builder: Pardee Homes
Marketing Director: Matt Sauls
Landscape Design: SJA, Inc.

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Landscape Design: Borthwick Guy Bettenhausend, Inc. (BGB)

The Garden House at Colony Park
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Landscape Design: The Collaborative West

Prima Terra at Playa Vista
Builder: KB Home
Marketing Director: Robert Kronenfeld
Landscape Design: MJS

Pasadera
Builder: K. Hovnanian Homes
Marketing Director: Kari Roland
Landscape Design:

23. Best Interior Merchandising of a Model under 1,500 sq. ft.

The Flats – Plan 4
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Interiors: Design Line Interiors

The Town House at Colony Park – Plan 3
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Interiors: Pacific Dimensions, Inc.

The Bungalows at Pacific Shore – Residence One
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Interiors: Meridian Interiors, Inc.

Belmont at San Elijo Hills – Plan 1
Builder: Lennar Homes
Marketing Director: John Baayoun
Interiors: Chameleon Design

24. Best Interior Merchandising of a Model - 1,500 to 2,500 sq. ft.

Amber at Blackstone – Residence 1
Builder: Shea Homes
Marketing Director: Janet Benavidez
Interiors: Creative Design Consultants, LLC

The Garden House at Colony Park – Plan 3
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Interiors: Design Line Interiors

The Beach Collection at Latitude 33 – Plan A Strand
Builder: Standard Pacific
Marketing Director: Suzie Ek
Interiors: Pacific Dimensions, Inc.

The Beach Collection at Latitude 33 – Plan B Canal
Builder: Standard Pacific
Marketing Director: Suzie Ek
Interiors: Pacific Dimensions, Inc.

Belmont at San Elijo Hills – Plan 3
Builder: Lennar Homes
Marketing Director: John Baayoun
Interiors: Chameleon Design

25. Best Interior Merchandising of a Model - Over 2,500 sq. ft.

Sandalwood – Plan 2
Builder: ColRich
Marketing Director: Kelly Hiltscher
Interiors: Design Line Interiors

Amberly at La Costa Oaks – Residence Three
Builder: Pulte Homes Corporation
Marketing Director: Kristin Pasternak
Interiors: Creative Design Consultants, LLC

Cielo at Playa Vista – Residence 3
Builder: Lennar Homes
Marketing Director: John Baayoun
Interiors: Creative Design Consultants, LLC

The Estates at Morgan Hill – Plan 3
Builder: Standard Pacific Homes Inland Empire
Marketing Director: Lorrie Yates
Interiors: Pacific Dimensions, Inc.

Westcott at La Costa – Plan 2
Builder: Standard Pacific Homes
Marketing Director: Suzie Ek
Interiors: Pacific Dimensions, Inc.

The Villas at Pacific Shores – Residence Three
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Interiors: Meridian Interiors, Inc.

26/27. Best Product Design of a Model - Under 2,500 sq. ft.

The Bungalows at Pacific Shores – Residence One
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Architect: Lim Chang Rohling & Associates

Sevilla at Portola Springs – Plan 1
Builder: Van Daele Homes
Marketing Director: Michael Van Daele
Architect: Bassenian|Lagoni

The Garden House at Colony Park – Plan 3
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Architect: Robert Hidey Architects

The Town House at Colony Park – Plan 6
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Architect: Bassenian|Lagoni

The Bungalows at Pacific Shores – Residence Two
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Architect: Lim Chang Rohling & Associates

28. Best Product Design of a Model - 2,500 sq. ft & Over

Toscana at Laguna Altura – Plan 2
Builder: Irvine Pacific
Marketing Director: Katie McLeish
Architect: Bassenian|Lagoni

Toscana at Laguna Altura – Plan 3
Builder: Irvine Pacific
Marketing Director: Katie McLeish
Architect: Bassenian|Lagoni

Sandalwood – Plan 1
Builder: ColRich
Marketing Director: Kelly Hiltscher
Architect: Woodley Architecture Group

Sandalwood – Plan 3
Builder: ColRich
Marketing Director: Kelly Hiltscher
Architect: Woodley Architecture Group

Sandalwood – Plan 2
Builder: ColRich
Marketing Director: Kelly Hiltscher
Architect: Woodley Architecture Group

The Villas at Pacific Shores – Residence Three
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Architect: MSA Architects

29A. Neighborhood of the Year - Small Lot

Augusta
Builder: William Lyon Homes
Marketing Director: Janet Kemmerer
Ad Agency: Hayes Martin Associates, Inc.
Architect: William Hezmalhalch Architects
Interiors: Meridian Interiors
Sales Office: Austin Johnson
Landscape Design: Borthwick Guy Bettenhausend, Inc. (BGB)
Signage: Outdoor Dimensions

Hampton Lane
Builder: Pardee Homes
Marketing Director: Matt Sauls
Ad Agency: Greenhaus & Open Line PR
Architect: Bassenian|Lagoni
Interiors: Citrine Interiors
Sales Office: Luna Pearl Studio & P11 Creative
Landscape: SJA, Inc.
Signage: Outdoor Dimensions

The Garden House at Colony Park
Builder: Brookfield Homes
Marketing Director: Mercedes Meserve
Ad Agency: P11 Creative
Architect: Robert Hidey Architects
Interiors: Design Line Interiors
Sales Office: Chameleon Design
Landscape: The Collaborative West
Signage: Outdoor Dimensions

Amber at Blackstone
Builder: Shea Homes
Marketing Director: Janet Benavidez
Ad Agency: Kovach Marketing
Architect: Bassenian|Lagoni
Interiors: Creative Design Consultants
Signage: Outdoor Dimensions

The Villas at Pacific Shores 
Builder: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Ad Agency: Kovach Marketing
Ad Architect: MSA Architects
Interiors: Meridian Interiors
Sales Office: Meridian Interiors & Architectural Interior Concepts
Landscape: FORMA Design, Inc.
Signage: Kovach Marketing & Outdoor Dimensions

29B. Neighborhood of the Year

Vista Heights
Builder: Ryland Homes
Marketing Director: Heather Stevenson

Pasadera
Builder: K. Hovnanian Homes
Marketing Director: Kari Roland
Ad Agency: Hayes Martin Associates, Inc.

Willows at 4S Ranch
Builder: Pulte Home Corporation
Marketing Director: Kristin Pasternak

Jade at Blackstone
Builder: Shea Homes
Marketing Director: Janet Benavidez
Ad Agency: Kovach Marketing
Signage: Outdoor Dimensions

Sandalwood at La Costa Oaks
Builder: ColRich
Marketing Director: Kelly Hiltscher
Ad Agency: Outsmart
Architect: Woodley Architectural Group
Interiors & Sales Office: Design Line Interiors
Landscape Design: Burton Landscape Architectural Studio
Signage: Motivational Systems, Inc.

LivingSmart® Homes at Fair Oaks Ranch
Builder: Pardee Homes
Marketing Director: Joyce Mason
Ad Agency: Greenhaus & Open Line PR
Architect: LGS Architects & Bassenian|Lagoni
Interiors: Yoli Landrum Interior Design
Sales Office: LunaPearl Studio
Landscape Design: LA Group

29C. Community of the Year

Rosedale
Developer: Rosedale Land Partners
Marketing Director: Mercedes Meserve
Ad Agency: Hayes Martin Associates, Inc.
Signage: Fusion Sign Company

Laguna Altura
Builder/Developer: Irvine Pacific
Marketing Director: Katie McLeish
Ad Agency: Hayes Martin Associates, Inc.
Architect: Bassenian|Lagoni
Sales Office: Austin Johnson
Signage: Persimmon Design & Outdoor Dimensions

Blackstone
Builder/Developers: Shea Homes & Standard Pacific Homes
Marketing Directors: Janet Benavidez & Suzie Ek
Ad Agency: Kovach Marketing
Signage: Outdoor Dimensions

Pacific Shores
Builder/Developer: Christopher Homes, Inc.
Marketing Director: Philip Yasskin
Ad Agency: Kovach Marketing
Architects: Lim Chang Rohling & Associates & MSA Architects
Interiors: Meridian Interiors
Landscape: FORMA Design, Inc.
Signage: Kovach Marketing & Outdoor Dimensions

Four Seasons at Beaumont
Builder: K. Hovnanian Homes
Marketing Director: Kari Roland
Ad Agency: Hayes Martin Associates, Inc.

Green Community of the Year

Urban Community
Primera Terra at Playa Vista
Builder: KB Home
Marketing Director: Robert Kronenfeld
Ad Agency: Weston Mason Marketing & KB Home In-House
Architect: KTGY Group, Inc.

Suburban Community
LivingSmart® Homes at Fair Oaks Ranch
Builder: Pardee Homes
Marketing Director: Joyce Mason
Ad Agency: Greenhaus & Open Line PR
Architect: LGS Architects & Bassenian|Lagoni
Interiors: Yoli Landrum Interior Design
Sales Office: LunaPearl Studio
Landscape Design: LA Group

The Sales and Marketing Council of Southern California of the BIA/SC is a non-profit organization.